Sample exercise from the Daily UX Writing Challenge
A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.
Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
Headline: 40 characters max
Body: 175 characters max
Button(s): 25 characters max
Lead with the problem, then how the app will solve it. The problem is the parent is too busy to attend games, and is probably suffering from FOMO. The solution is to get sports updates without needing to physically attend. ‘On the go’ is a classic phrase for mobile use and could showcase the benefit of the app. The user can stay informed while out and about. They aren’t bound to a single location.