Project outline

Sample assignment from the UX Writing Academy

Background

• Medi is a leading meditation app
• Much of the traffic to Medi’s 404 page comes from several broken links in various forums across the web

Task

• Create a new 404/'page not found' screen
  • Include a way for users to resolve the issue
  • Encourage users to download the Medi app
  • Incorporate Medi's brand voice and power words

Brand voice

Power words

Words to avoid

My approach

Business goal

Prevent drop-offs and increase number of Medi app downloads

UX goal

Help users resolve the issue and include a way to download the Medi app

Explorations & Rationale

Mockup

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