Project outline

Sample assignment from the UX Writing Academy

Background

• Clixflow is a website builder that helps users create different types of websites
• Users can select a theme or create a website from scratch

Task

• Create a first-use empty state for users who've indicated they want to build a portfolio website
  • Encourage users to create a new project
  • KPI = number of users that start a new project

My approach

Business goal

Increase the number of users who start a new project

UX goal

Make it clear how to start a new project and nudge users towards this

Explorations & Rationale

Mockup (provided)

New mockup

⬅️ Back